Fudge for Fools

Do you love fudge, but wish it came in more flavors? This April Fool’s Day, trick your friends with a prank they won’t see coming. They’ll probably hate you, but that’s okay. A good April Fool’s prank is worth it.


Don’t Forget Mother’s Day!

Fact: Americans spend $2.6 billion on flowers for Mother’s Day. Fact: Flowers taste terrible. Fact: Your mom likes fudge.

Mother’s Day is coming up, so it’s time to figure out what to give your mom. Remember, this is the woman who carried you for nine months, endured hours of excruciating pain to bring you into this world, nurtured you throughout your childhood, and helped you become the thoughtful, generous person you are today. A thoughtful, generous person who realizes that a last-minute box of drugstore chocolates or a limp grocery store bouquet won’t cut it. Your mom deserves something nice, like a shiny new Mercedes or a Caribbean cruise, but if those are a little outside the budget there are other choices too. I’m sure you’ll be shocked to learn that I think fudge is a pretty good Mother’s Day gift. The joy of getting that delicious box of fudge will surely make her forget about all the bad words you taught your little brother or the time you filled the bathtub with tadpoles. (You don’t hold any grudges, right Mom?)

This Mother’s Day give your mom a gift that’s almost as sweet as she is. We’ll ship it to her door and even attach a gift tag with your message, making Mother’s Day easier than ever.

New Twists on Thanksgiving Traditions

Every family has their Thanksgiving traditions. Some are sacred, passed down from one generation to the next, while others we just keep doing because no one can think of a better idea. Here are some cool ways to shake things up this Thanksgiving. If trying something new freaks out your relatives, don’t worry–pretty soon they’ll fall asleep watching football and you can do whatever you want.

The main course

Americans eat 46 million turkeys on Thanksgiving, but let’s face it: turkey is boring. Too often it’s dry and lacking flavor, so we drown it in gravy to try to make it more edible. Maybe it’s time to start a new tradition by reviving an old one. At the first Thanksgiving in 1621, the Pilgrims didn’t just eat wild turkey. They also enjoyed roasted goose, duck, venison, and fish. Pick any of those for a much-needed change of pace.

Side dishes

I like mashed potatoes as much as anyone, but we all know they aren’t very exciting. Sure, you can mix it up by serving sweet potatoes too, but that still isn’t exactly original. You’ve got your whole family gathered to eat, so why not show off your culinary skills? Try yams with ginger, chile, and scallions or a wild rice salad with dried cherries to give your menu a more unique flavor.


No meal would be complete without dessert. Since it’s the last thing you’ll eat, it’s your last chance to make an impression. Instead of the predictable pumpkin pie, serve Pumpkin Pie fudge. Pecan pie is old school and overdone, but Caramel Pecan Cheesecake fudge puts a fresh spin on things. Both are gluten-free, which makes it easy to accommodate guests with dietary restrictions.

There are lots of ways to breathe new life into your family’s traditions. Why not do something a little different this year? Worst case scenario, your family won’t let you host Thanksgiving again, which might not be so bad anyway.

Who the fudge wants a greeting card?

I was shopping for a birthday card the other day and realized what an irrational tradition that is. Spending $5 on a piece of paper that someone will read once and throw away is ridiculous. Economists have a fancy term for the difference between the price paid for an item and the value of its use: “deadweight loss.” I would imagine that the deadweight loss of a greeting card is very, very close to 100%. Who wants to get a gift that’s nothing but deadweight?

I know, you’re thinking I’m over-analyzing and totally missing the point, but I do get it. The idea behind a greeting card is to let the recipient know you’re thinking of them and care about their birthday, anniversary, or whatever. It’s pretty much become mandatory to celebrate everything with a card, which is great for Hallmark but really kind of silly when you think about it. And of course a lot of people will combine a card with that other generic gift, a bouquet of flowers (which is a whole other rant in itself).

There  is another option, though, and it’s one that anyone would appreciate: fudge. Forget greeting cards and just send a box of handmade fudge instead. (We’ll even put a gift tag with your message on the box, so you aren’t missing anything by skipping the card). You can avoid the mall, get free shipping, and you don’t even have to wrap it. Now that’s a gift that’s anything but deadweight.