I was shopping for a birthday card the other day and realized what an irrational tradition that is. Spending $5 on a piece of paper that someone will read once and throw away is ridiculous. Economists have a fancy term for the difference between the price paid for an item and the value of its use: “deadweight loss.” I would imagine that the deadweight loss of a greeting card is very, very close to 100%. Who wants to get a gift that’s nothing but deadweight?
I know, you’re thinking I’m over-analyzing and totally missing the point, but I do get it. The idea behind a greeting card is to let the recipient know you’re thinking of them and care about their birthday, anniversary, or whatever. It’s pretty much become mandatory to celebrate everything with a card, which is great for Hallmark but really kind of silly when you think about it. And of course a lot of people will combine a card with that other generic gift, a bouquet of flowers (which is a whole other rant in itself).
There is another option, though, and it’s one that anyone would appreciate: fudge. Forget greeting cards and just send a box of handmade fudge instead. (We’ll even put a gift tag with your message on the box, so you aren’t missing anything by skipping the card). You can avoid the mall, get free shipping, and you don’t even have to wrap it. Now that’s a gift that’s anything but deadweight.
I was impressed with the fudge, have reordered.
I give it 5 stars.
What really impressed me was the hand written note,
on how to care for fudge..